First Base

Recent Posts

February 23, 2016

Give content marketing a big data boost

Understanding customers and prospects is the core challenge for effective content marketing. Indeed, the whole process of persona development – a..


February 15, 2016

Walking the tightrope between content and commerce

At the heart of content marketing lies a simple premise: stop interrupting customers with sales messages and instead encourage them to choose you with..


February 01, 2016

Is 50% of your content budget wasted, but not sure which half?

It used to be levied at advertising, back in the days where measurement was vague at best, but today’s budgetary opacity can in some cases be levied at..


January 25, 2016

Veni, Vidi, Video: why moving pictures rule the web

It would take you more than 5 million years to watch the video content that will cross the Web every single month in 2019. 


January 18, 2016

The trade show checklist: do you measure up?

While modern buyers are extremely self-sufficient at searching out the information they need (thanks Google), trade shows remain a fantastic place for..


January 11, 2016

Three tips for fresh b2b content

Crafting B2B stories can sometimes feel more like sawing off a slice of stale bread than cooking up a tasty piece of content with new ingredients to..


January 04, 2016

8 ways to solve your biggest B2B marketing challenges

We are doing our best to help you overcome those B2B marketing hurdles.

Sticking to a strategy

It’s not always easy with a multitude of opinions within..


December 21, 2015

The human side of content marketing

The online world is full of potential channels for today’s content marketers – the main ones being web, email, PPC, SEO, and social. In many ways..


December 16, 2015

Put yourself in the shoes of your buyers

Knowing who your potential buyers are and speaking to them on their terms underpins the content marketing approach. Generating content that is of..