Chris Smith

Chris Smith
Chris is passionate about all things Inbound marketing; from producing strategy that helps cut through the bullshit to driving leads with exceptional content.
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Recent Posts

November 29, 2018

How to do better marketing in 2019

With 2018 drawing to a close and end-of-year analysis in full swing, all businesses looking to scale in 2019 will be thinking about how they can..

November 29, 2018

Three golden rules for writing compelling content

B2B content lives within a dangerous world. A world filled with monstrous jargon, hyperbole and rhetorical nonsense. However, there are areas within..

November 13, 2018

Win the war of Westeros with inbound content

The abundance of content vying for prospect attention is absurd today. For every topic, there are hundreds of blogs, videos, graphics and more. How,..

October 24, 2018

Five killer steps to improving your lead gen CRO

All businesses with an online presence spend money and effort on improving the traffic to their website. However, I still find it astonishing that so..

October 04, 2018

The best B2B marketing tools to help you get results

The right tools can take your marketing performance to the next level. That includes increasing engagement, lead acquisition, customer relationships..

July 30, 2018

Rome wasn’t built in a day: Here’s 4 ways to get leads quick

So, you’re looking to generate new leads quick? Well you’ve come to the right place. This blog will give you four suggestions to implement today, plus..

July 11, 2018

How to create an inbound lead gen magnet

You know you want to generate leads, but you don’t know how, or where to start. One effective way is to create a lead gen magnet. I.e. a piece of..

June 29, 2018

The beginner’s guide to marketing automation

If you wanna get to grips with marketing automation, congrats, you’ve arrived at the right place. We get it, there is a lot of noise being made about..

May 14, 2018

Content isn't dead, you're just doing it wrong

You might have heard it. It’s certainly been suggested. ‘Content is dead’, ‘it’s a myth’. Don’t believe it. You’re probably just doing it wrong.